A PPC firm is a company like Google AdWords that permits you to pay for traffic. The term pay per click accurately describes the theory. You pay for each click that takes a visitor to your internet site. The PPC firm manages the ad and keeps track of the clicks for you. When you apply for an account with a PPC firm, you bid on a certain keyword.
You may select a keyword that someone that would have an interest in your products might search on. Or you simply purchase a certain number of clicks on that keyword without bidding. Google AdWords is the top PPC firm, with Yahoo! Search Selling and Microsoft Ad Center rounding out the top three. All of them use bid based selling, so you would bid against others for the keyword. There are many other PPC corporations available that don't employ a bid based model. With those corporations, they are set a single charge for each click each keyword, and you would simply pay for the amount you need. This could be a cost acceptable way to get a top keyword without bidding and going over your position.
But recall, the results would possibly not be as good as they'd with one of the top 3 corporations. Once you are selected the keyword, you can decide how much you wish to spend each day. Your ad will be displayed until enough folks click it every day to use up the amount you are budgeted, whether or not that's a hundred clicks or 5 hundred. Once the folks click thru the announcement, the PPC company has done its job. They track the clicks for you, but after the push the responsibility isn't theirs. If the person that clicks makes a purchase or signs up for your mail list is now up to your internet site. If your site has quality content and is appealing, at the least the person may bookmark it to return later. But some will click once and never again. A PPC firm cannot guarantee anything apart from a specific quantity of traffic.
They will not promise you a purchase, or a person will ever return after their 1st visit. You need to make sure your internet site inspires them to get or join future info. There are certain firms that offer results based selling campaigns that charge so much per purchase, or so much per newsletter signup. So if you have an interest in something similar to that, you may need to look into those kinds of firms.
You may wish to create an affiliate marketing program for your product so you that you can get more folks advertising your product and helping you sell it. For sheer traffic, though, PPC is excellent. And since the PPC firm tracks for you, you can simply see whether the traffic you get is worth the price, and change your plan if necessary.
Winson Yeung has been involved with internet marketing since 2007. His discovery of internet marketing has made him a passionate proponent of this method of income generation and he chronicles his adventures in his Online Affiliate Marketing Blog
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